CMSWire
CMSWire

CMSWire is the leading online publication focused on digital experience strategies, the evolution of the digital workplace and intelligent information management.

Audience

Overview

Founded in 2003 CMSWire.com is a popular native digital publication catering to a global readership of business leaders and sophisticated practitioners that are crafting the digital strategies for the modern enterprise.

Our core topics:

  • Digital Customer Experience strategies, platforms and practices
  • Digital Workplace practices, platforms and human factors
  • Intelligent Information Management strategies, challenges and platforms

Audience Details

Summary

85%
play a key role in
influencing software
purchase decisions
img65%
make final decisions on
software purchases for
their organization
76%
have more than 10 years
experience in their current
field
img56%
have more than 15
years experience

Top industries:

imgimgimgimgimgimg
TechnologyMarketingProfessional ServicesHealthcareEducationGovernment
Source: CMSWire Reader Survey. Facebook. Google Analytics. Quantcast.

Geography

geo


Size

size_fullsize_rss
19,750+

s_rssRSS Subscribers
size_twitter
72,500+

s_twitterTwitter Followers

size_facebook
22,750+

s_fscebookFacebook Fans

275,000+
(68% new)
Source:
Google Analytics (Jan 2017)
Twitter (Jan 2017)
Facebook (Jan 2017)
Monthly Uniques

Demographics

d_127% 25–34
d_2
30% 35–44
d_3
24% 45–54
d_4
d1_155% Male
d1_2
45% Female
d1_3
d2_182% College Grad
d2_2
35% Advanced Degree
d2_3
d3_163% Income over $75,000
d3_2
40% Income over $100,000
d3_3

Sample Clients

  • Adobe
  • Acquia
  • Marketo
  • OpenText
  • Oracle
  • Sitecore
  • SugarCRM
  • Woodwing

Editorial Calendar

The CMSWire editorial calendar is updated quarterly with the latest monthly themes (typically two per month).

Please get in touch with your account manager to discuss how you might align your marketing programs with our upcoming themes. And if you have topic suggestions, we are happy to raise these for consideration with the editorial team.

We do welcome contributed articles (see our submission guidelines) on a variety of topics including customer experience, marketing technologies, enterprise collaboration and the digital workplace and information management.

View the Editorial Calendar

Ad Specs

We support the typical Internet Advertising Bureau (IAB) ad units of 728×90, 300×250 and 300×600.

See the additional specs below for our custom ad products and always feel free to discuss any custom program ideas with us.


Production Policies

Production Timeline

All creative assets (banners, text, HTML, etc.) must be provided to SMG’s operations team at least 2 full business days in advance of the campaign or tactic go-live date.

Ad Media Formats

We accept Image (png, gif, jpg), Flash and Video ads formats. Ad sizes should not exceed 50KB for the initial load.

All Ads — Requirements

  • Link Targets: Please target new windows on click
  • CPU Consumption: Do NOT exceed 25% CPU use after initial creative load
  • Expanding: User-initiated on click/mouseover only. Include prominent stop/close buttons.
  • Audio: User-initiated on click only. Include prominent stop button(s)
  • Video: Automatic start allowed. Requires prominent stop/close button.
  • Looping: Flash ads should not loop excessively. 3-5 times is our limit.

Rich Media Click Tracking

If we are going to serve your HTML5 or Flash rich media ads, please make sure they are clickTAG enabled. Learn about clickTAG concepts and code on Wikipedia or here.

Ad Units
  • 728x90
  • 300x600
  • 300x250
img

728X90
Leaderboard Banner

We offer one IAB 728×90 ad slot. It runs site-wide and is located at the top of the page.


Homepage

img
Story Page

img

img

300X600
Vertical Half-page Rectangle Banner

We offer one 300×600 ad slot. This runs in the right column of articles, events and other pages and has one of the highest CTRs on the site. Your message is displayed with clarity and kept visible for the whole experience.


Story Page
img

img

300X250
Large Rectangle Banner

We offer two IAB 300×250 ad slots. The first one is mid-page in the content flow. The second one runs in different positions depending on the context, but it is also nearly always in the primary content flow.


Homepage

img
Story Page

img
Email Specifications

We offer our clients the ability to send useful, respectful emails to our community on a limited basis.

Please follow this guidance when designing emails:

  • Design for mobile and target a max-width of 600 pixels for desktop.
  • Keep the HTML simple. Use old school tactics like clear gifs and tables.
  • Validate your email with the W3C HTML Validation Tool before sending it to us.
  • Put all your CSS styles inline (if you don’t know what that means, then read this and you might like this inliner tool).
  • Leave the <head> portion of the HTML email empty. It should look like this: <head></head>.
  • Provide an additional text version of your email as this can reduce the likelihood of triggering spam filters.
  • QA test your email in MS Outlook, GMail and Mozilla Thunderbird (use a tool like Litmus for real testing)
  • QA test your email on both Android and iOS devices.
Takeover Branding Specifications

Take over branding allows clients to create a supporting background image that works together with standard banner ads to create a strong impact and drive higher than normal CTRs.

Please follow this guidance for takeovers:

  • Reserve 1003 pixels for the main content of the site
  • Create a background that is primarily white, but has accents or imagery that connects with the banner ads
  • Focus on creating a strong relationship between the 728×90 top banner and your custom background
  • Try to make something that works on laptop screens running a 1280×800 resolution
  • Use a professional designer for this work and make sure they are working with complementary or neutral colors in regards to the current CMSWire.com color palette
  • QA test your email on both Android and iOS devices.
Event or Whitepaper Specifications

If you are promoting a physical event, webinar or white paper please contact us to discuss our multi-channel promotion campaigns. These promotions include a mixture of email, featured event or research listings, social media exposure, web-based banners and text links, and other means of making the CMSWire community aware of your offering.

Request Media Kit

Please fill out our contact form to request a copy of our latest PDF media kit.