Media Kit
Advertising & Lead Generation Products
Our standard marketing, branding and lead generation products are listed below. Please contact us to discuss your specific needs — we are happy to construct a customized package to fit your campaign goals.
Navigate to Products:
- Banner Ads & Text Links
- White Paper & E-book Promotions
- Webinar & Event Promotions
- Lead Generation (CPL / CPA / Content Syndication)
- Featured Products with Microsites
- Custom Webinars
Banner & Text Advertising
All ad sales, aside from text ads are for CPM* purchases. See below for definitions, conditions and payment methods.
| Web Ad - 728x90 | Site-wide. Top of page. | $45 CPM |
| Web Ad - 300x250 | Site-wide. First position, inline with main content. | $45 CPM |
| Web Ad - 300x600 | Article and events pages. Right column. Above fold + fixed position. | $45 CPM |
| Web Ad - 160x600 | Site-wide. Left column skyscraper, above fold. | $45 CPM |
| Web Text Link (featured) | Article text link (redirected). Sits under the article title in detail view. | $9 CPC |
| Email Ad - 300x250 | Email. Medium rectangle. Bottom, center of main content. 4x per month. One month. | $2000 |
* CPM stands for "cost per thousand impressions." For example, to have your ad appear 100,000 times at a CPM of US$ 45 the price would be US$ 4,500 (100,000 impressions x $45 / 1000).
White Paper & eBook Promotions
We have several ways to help promote your content assets (Note: we can also help you create them).
| Banners +Text Links | Use our proprietary targeting approach to drive traffic into your campaign landing page. This program combines web banners and web text links. You run the landing page and we drive targeted traffic. Pricing is a blend of CPM and CPC. | $3500 minimum |
| Multi-channel Asset Promotion | We promote your event across all of the CMSWire channels using a mix of approximately 15 different actions. Pricing is flat rate per campaign. Please contact your sales rep to discuss the details. | $6500 minimum |
| Lead Generation (CPL) | Please see below for details on content syndication and lead generation. |
Inquire |
| Custom Package | We can mix elements to fit your needs. Contact your sales rep to discuss this option. | Inquire |
Webinar & Event Promotions
We have several ways to help promote your webinars, conferences, roadshows and seminars.
| Featured Event Listing | Event listed in the events calendar, included in weekly event planner article, included in events RSS feed. One social media announcement via Twitter. | $1250 each |
| Web Event Promotion | Event listed in events calendar, included in weekly event planner article, included in events RSS feed. One social media announcement via Twitter. Additionally, promoted via topic and geo-targeted banner advertisements and featured text links. | $3500 minimum |
| Multi-channel Event Promotion | We promote your event across all of the CMSWire channels. Please contact your sales rep to discuss this option. | $6500 minimum |
| Custom Package | We can mix elements to fit your needs. Contact your sales rep to discuss this option. | Inquire |
Lead Generation Campaigns (CPL / CPA / Content Syndication)
Our flexible lead/action generation programs feature customized landing pages within the CMSWire.com website that provide a low friction means of driving registrations and downloads.
Pricing: US$ 45.00 per lead starting price
Commitment: A minimum of 275 leads
We will work with you to select or develop a white paper, report, webcast or similar asset and then promote this to our audience across our touch points — including web, email, social and mobile.
Pricing: Contact your sales rep to discuss.
Featured Product Placements
Feature your product in front of the influential CMSWire audience. This program includes a custom microsite embedded inside of the the CMSWire.com website. Here you can introduce your latest product or service offerings to our audience in a low-friction manner, and you can include direct contact forms, video footage, etc. A/B testing and lead generation features are included.
Pricing: Contact your sales rep to discuss.
Custom Webinar Development & Exclusive Sponsorship
Demonstrate thought leadership while building community and generating inbound leads. CMSWire runs an ongoing webinar program featuring analysts and thought leaders that speak on one of the current hot topics. You can be the exclusive sponsor of one or more of these events -- engage with our audience and play a key role in the webinar event.
We handle all of the event management, delivery (using WebEx), moderation and promotion. You work with us on promotional creative, primarily to ensure branding consistency, and participate in the event as the exclusive sponsor and topic contributor.
Contact us to discuss the benefits and pricing of this program.
Pricing: Contact your sales rep to discuss.
Conditions of Sale
- All amounts are in U.S. dollars
- Minimum monthly purchase: $3500
- All payments are due in advance unless otherwise agreed.
- Payments accepted via company check, bank transfer or credit card (read more)
- All sales are final
Payment Methods and Terms
Please see the payment section for details on payment methods and terms.