Media Kit

Ad Specifications

We offer a range of ad units, including a number of standard Internet Advertising Bureau (IAB) units. Review the options on this page and always feel free to discuss new ideas with us. Be sure to keep in mind that our readers aren’t just looking for a great enterprise product; they like a little personality too.

Note that composite packages such as a mixture of email and website based placements often yeild higher responses than the sum of parts.

Ad Units

Ad Unit - 468x60 Banner

We offer two 468x60 ad slots. Both run site-wide. One is at the top of the page and one is as the bottom of the page. Both of these positions are close to the site's main content and attract high click rates.

Ad Unit - 234x60 Banner

We offer one 234x60 pixle IAB ad unit. This banner runs at the top of the page across 100% of the site. It is a highly visible position, good for strong branding messages.

Ad Unit - 300x250 Banner

We offer two 300x250 ad slots. The first one is mid-page in the content flow. The second one runs in different positions depending on the content context, but it is also always in the flow of primary content.

Ad Unit - 160x60 Skyscraper

We offer a single IAB 160x60 pixel skyscraper unit. This runs in site-wide in the sidebar.

Ad Unit - 160x160 Button

We offer four 160x160 non-IAB ad units. These are placed in highly visible slots in the right sidebar.

Event Promotion

If you are promoting an event (e.g., a webcast) please contact us to discuss our multi-touch (website, ad banners, email and Twitter) promotional packages.

Production Specifications

Ad Media Formats

We accept Image (png, gif, jpg), Flash and Video ads formats. Ad sizes should not exceed 40 KB for the initial load.

All Ads - Requirements

Link Targets: Please target new windows on click
CPU Consumption: Do NOT exceed 30% CPU use after initial creative load
Expanding: User-initiated on click/mouseover only. Include prominent stop/close buttons.
Audio: User-initiated on click only. Include prominent stop button(s).
Video: Automatic start allowed. Requires prominent stop/close button.
Looping: Flash ads should not loop excessively. 3-5 times is our limit.

Flash Ads - Requirements

If we are going to serve your Flash files, please make sure they are clickTAG enabled. You can see Google's explanation of this here. Or see Adobe's rich media tracking designer's guide for details. If you are impatient for some action script code, we think the following should be sufficient.

Flash Ad Tracking Code:

	on (release) {
		if (_root.clickTag.substr(0, 5) == "http:") {
			getURL(_root.clickTag, "_blank");
		} else if(_root.clickTAG.substr(0,5) == "http:") {
			getURL(_root.clickTAG, "_blank");
		} 
	}