Media Kit

Ad Specifications

Our digital marketing clients can express their messages via a number of standard Internet Advertising Bureau (IAB) ad units. Please review the options on this page and always feel free to discuss your ideas with us. Be sure to keep in mind that our readers aren’t just looking for a great enterprise product; they like a little personality too.

Note that composite packages combining multiple channels and placements often yield higher response rates than the sum of their parts.

Ad Units

728x90 Leaderboard Banner

We offer one IAB 728x90 ad slot. It runs site-wide and is located at the top of the page.

300x250 Large Rectangle Banner

We offer two IAB 300x250 ad slots. The first one is mid-page in the content flow. The second one runs in different positions depending on the context, but it is also nearly always in the primary content flow.

160x600 Skyscraper Banner

We offer a single IAB 160x600 pixel skyscraper unit. This runs site-wide in the left sidebar.

Email Specifications

We offer our clients the ability to send useful, respectful emails to our community on a limited basis.

Please follow this guidance when designing emails:

Keep the HTML simple enough to work in both MS Outlook and GMail.
Validate your email with the W3C HTML Validation Tool before sending it to us.
Put all your CSS styles inline (if you don't know what that means, then read this).
Leave the <head> portion of the HTML email empty. It should look like this: <head></head>.
Provide a text version of your email as this can reduce the likelihood of triggering spam filters.
QA test your email in MS Outlook, GMail and Mozilla Thunderbird
QA test your email on both Android and iOS devices.

Event or Whitepaper Promotions

If you are promoting a physical event, webinar or white paper please contact us to discuss our multi-channel promotion campaigns. These promotions include a mixture of email, featured event or research listings, social media exposure, web-based banners and text links, and other means of making the CMSWire community aware of your offering.

Production Specifications

Ad Media Formats

We accept Image (png, gif, jpg), Flash and Video ads formats. Ad sizes should not exceed 50 KB for the initial load.

All Ads - Requirements

Link Targets: Please target new windows on click
CPU Consumption: Do NOT exceed 25% CPU use after initial creative load
Expanding: User-initiated on click/mouseover only. Include prominent stop/close buttons.
Audio: User-initiated on click only. Include prominent stop button(s).
Video: Automatic start allowed. Requires prominent stop/close button.
Looping: Flash ads should not loop excessively. 3-5 times is our limit.

Flash Ads - Requirements

If we are going to serve your Flash files, please make sure they are clickTAG enabled. You can see Google's explanation of this here. Or see Adobe's rich media tracking designer's guide for details. If you are impatient for some action script code, we think the following should be sufficient.

Flash Ad Tracking Code:

	on (release) {
		if (_root.clickTag.substr(0, 5) == "http:") {
			getURL(_root.clickTag, "_blank");
		} else if(_root.clickTAG.substr(0,5) == "http:") {
			getURL(_root.clickTAG, "_blank");
		} 
	}