We support the following ad unit sizes: 970×250, 300×250, 300×600 and 600×200. For the best results, please provide both high density (2x the size) and normal density banners. For retargeting programs please provide normal density banner images in these sizes: 970×250, 300×600, 300×250 and 200×200.
See the additional specs below for our custom ad products and always feel free to discuss any custom program ideas with us.
All creative assets (banners, text, HTML, etc.) must be provided to SMG’s operations team at least 2 full business days in advance of the campaign or tactic go-live date.
We accept Image (png, gif, jpg), Flash and Video ads formats. Ad sizes should not exceed 50KB for the initial load.
If we are going to serve your HTML5 or Flash rich media ads, please make sure they are clickTAG enabled. Learn about clickTAG concepts and code on Wikipedia or here.
We offer one 970×250 ad slot. It runs site-wide and is located at the top of the page.
We offer one 300×600 ad slot. This runs in the right column of articles, events and other pages and has one of the highest CTRs on the site. Your message is displayed with clarity and kept visible for the whole experience.
We offer two IAB 300×250 ad slots. The first one is mid-page in the content flow. The second one runs in different positions depending on the context, but it is also nearly always in the primary content flow.
We offer our clients the ability to send useful, respectful emails to our community on a limited basis.
Please follow this guidance when designing emails:
Microsites are part of our Premium Directory Listing + Microsite packages. This product includes a single page microsite that is wrapped in the CMSWire branding.
Please follow this guidance for microsite production:
Take over branding allows clients to create a supporting background image that works together with standard banner ads to create a strong impact and drive higher than normal CTRs.
Please follow this guidance for takeovers:
If you are promoting a physical event, webinar or white paper please contact us to discuss our multi-channel promotion campaigns. These promotions include a mixture of email, featured event or research listings, social media exposure, web-based banners and text links, and other means of making the CMSWire community aware of your offering.