Takeover Branding Specifications

Take over branding allows clients to create a supporting background image that works together with standard banner ads to create a strong impact and drive higher than normal CTRs.

Please follow this guidance for takeovers:

  • Reserve 1003 pixels for the main content of the site
  • Create a background that is primarily white, but has accents or imagery that connects with the banner ads
  • Focus on creating a strong relationship between the 728×90 top banner and your custom background
  • Try to make something that works on laptop screens running a 1280×800 resolution
  • Use a professional designer for this work and make sure they are working with complementary or neutral colors in regards to the current CMSWire.com color palette
  • QA test your email on both Android and iOS devices.