Founded in 2003 CMSWire.com is a popular native digital publication catering to a global readership of business leaders and sophisticated practitioners that are crafting the digital strategies for the modern enterprise.
Our core topics:
Digital Customer Experience strategies, platforms and practices
Digital Workplace practices, platforms and human factors
Intelligent Information Management strategies, challenges and platforms
Audience Details
Summary
85% play a key role in influencing software purchase decisions
65% make final decisions on software purchases for their organization
76% have more than 10 years experience in their current field
56% have more than 15 years experience
Top industries:
Technology
Marketing
Professional Services
Healthcare
Education
Government
Source: CMSWire Reader Survey. Facebook. Google Analytics. Quantcast.
The CMSWire editorial calendar is updated quarterly with the latest monthly themes (typically two per month).
Please get in touch with your account manager to discuss how you might align your marketing programs with our upcoming themes. And if you have topic suggestions, we are happy to raise these for consideration with the editorial team.
We do welcome contributed articles (see our submission guidelines) on a variety of topics including customer experience, marketing technologies, enterprise collaboration and the digital workplace and information management.
We support the following ad unit sizes: 970×250, 300×250, 300×600 and 600×200. For the best results, please provide both high density (2x the size) and normal density banners. For retargeting programs please provide normal density banner images in these sizes: 970×250, 300×600, 300×250 and 200×200.
All creative assets (banners, text, HTML, etc.) must be provided to SMG’s operations team at least 2 full business days in advance of the campaign or tactic go-live date.
Ad Media Formats
We accept Image (png, gif, jpg), Flash and Video ads formats. Ad sizes should not exceed 50KB for the initial load.
All Ads — Requirements
Link Targets: Please target new windows on click
CPU Consumption: Do NOT exceed 25% CPU use after initial creative load
Expanding: User-initiated on click/mouseover only. Include prominent stop/close buttons.
Audio: User-initiated on click only. Include prominent stop button(s)
We offer one 970×250 ad slot. It runs site-wide and is located at the top of the page.
300X600 Vertical Half-page Rectangle Banner
We offer one 300×600 ad slot. This runs in the right column of articles, events and other pages and has one of the highest CTRs on the site. Your message is displayed with clarity and kept visible for the whole experience.
Story Page
300X250 Large Rectangle Banner
We offer two IAB 300×250 ad slots. The first one is mid-page in the content flow. The second one runs in different positions depending on the context, but it is also nearly always in the primary content flow.
Homepage
Story Page
Email Specs
We offer our clients the ability to send useful, respectful emails to our community on a limited basis.
Please follow this guidance when designing emails:
Design for mobile and target a max-width of 600 pixels for desktop.
Keep the HTML simple. Use old school tactics like clear gifs and tables.
Put all your CSS styles inline (if you don’t know what that means, then read this and you might like this inliner tool).
Leave the <head> portion of the HTML email empty. It should look like this: <head></head>.
Provide an additional text version of your email as this can reduce the likelihood of triggering spam filters.
QA test your email in MS Outlook, GMail and Mozilla Thunderbird (use a tool like Litmus for real testing)
QA test your email on both Android and iOS devices.
Microsite Specs
Microsites are part of our Premium Directory Listing + Microsite packages. This product includes a single page microsite that is wrapped in the CMSWire branding.
Please follow this guidance for microsite production:
Deliver a single HTML file with CSS in the head
Wrap your microsite content in a <div id=”fp”>[CONTENT HERE]</div> block
Then prefix all CSS rules with ‘#fp ‘, so that you override the any inherited rules.
Example: #fp h1 {font-size: 28px;}
Content width should be a maximum of 970 pixels wide, and you should use the bootstrap grid if you want the content to be responsive.
Content length is unlimited
Include all image assets in a local folder called ‘images’
jQuery is available in the page using the ‘jQ’ prefix.
Takeover Branding Specifications
Take over branding allows clients to create a supporting background image that works together with standard banner ads to create a strong impact and drive higher than normal CTRs.
Please follow this guidance for takeovers:
Reserve 1003 pixels for the main content of the site
Create a background that is primarily white, but has accents or imagery that connects with the banner ads
Focus on creating a strong relationship between the 728×90 top banner and your custom background
Try to make something that works on laptop screens running a 1280×800 resolution
Use a professional designer for this work and make sure they are working with complementary or neutral colors in regards to the current CMSWire.com color palette
QA test your email on both Android and iOS devices.
Event or Whitepaper Specifications
If you are promoting a physical event, webinar or white paper please contact us to discuss our multi-channel promotion campaigns. These promotions include a mixture of email, featured event or research listings, social media exposure, web-based banners and text links, and other means of making the CMSWire community aware of your offering.