Media Kit

CMSWire.com is a popular Internet magazine focused on content and information management, collaboration and publishing technologies. We speak to CIOs, content managers, technical business managers and developers that work with content- and process-centric technologies.

Emerging topics include Enterprise 2.0 and Social Media, and the changing shape of knowledge tools in the enterprise.

Sometimes people only want to talk about clicks and conversions. These things are no doubt important, but they are just part of the value of online advertising.

ComScore recently studied 139 online ad campaigns by marrying data from its panel of U.S. internet users with shopper data. They found that online ads — even when they didn't result in a click — increased a consumer's likelihood of making a purchase at an advertiser's retail store by 17% and increased visits to a marketer's website by an average of 40% (read the full article Why the Click Is the Wrong Metric for Online Ads).

The CMSWire title has a high average CTR for its ad units. Nevetheless, we know very well that direct clicks and conversions are only part of the story. We hope to work with clients who share this understanding.

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Summary

• 85% are male
• 44% describe their professional role as "recommending software to others"
• 45% have more than 10 years experience; 63% have more than 5 years experience
• 85% are interested or very interested in Web CMS technologies
• 74% are interested or very interested in Enterprise CMS and Document Management technologies
• Top visitors hail from the North America (44%), West & North Europe (25%), and APAC (15%)
• Top industries include: computers & technology, marketing & advertising, education, media & publishing, non-profit & government

Source: CMSWire Reader Survey, 2009.