Media Kit

CMSWire.com is a popular Internet magazine focused on online customer experience, content management, collaboration, digital asset management and enterprise information management. We speak to CIOs, CMOs, and marketing and information managers who are concerned with the optimal use of their organization's digital information.

Emerging topics include Customer Experience Management and Social Business, and the changing shape of knowledge tools in the enterprise.

Sometimes people only want to talk about clicks and conversions. These things are no doubt important, but they are just part of the value of online advertising.

ComScore recently studied 139 online ad campaigns by marrying data from its panel of U.S. internet users with shopper data. They found that online ads — even when they didn't result in a click — increased a consumer's likelihood of making a purchase at an advertiser's retail store by 17% and increased visits to a marketer's website by an average of 40% (read the full article Why the Click Is the Wrong Metric for Online Ads).

The CMSWire title has a high average CTR for its ad units. Nevetheless, we know very well that direct clicks and conversions are only part of the story. We hope to work with clients who share this understanding.

Summary

• 85% male; 15% female
• 44% describe their professional role as "recommending software to others"
• 45% have more than 10 years experience; 63% have more than 5 years experience
• 85% are interested or very interested in Web CMS technologies
• 74% are interested or very interested in Enterprise CMS and Document Management technologies
• Top industries include: computers & technology, marketing & advertising, education, media & publishing, non-profit & government

Geography

• 48% Americas
• 28% Europe
• 18% Asia
• 4% Oceania
• 2% Africa