Media Kit

CMSWire.com is a popular and rapidly growing technical publication. This title is narrowly focused on content management, collaboration and publishing technologies, the people who create and manage content flows, and the related industry twists and trends that effect all of us involved.

Emerging topics include Web 2.0 and Enterprise 2.0 trends, and the rise of new knowledge worker tools including Wikis, Blogs and social media collaboration platforms.

Sometimes people only want to talk about clicks and conversions. These things are no doubt important, but they are just part of the value of online advertising.

ComScore recently studied 139 online ad campaigns by marrying data from its panel of U.S. internet users with shopper data. They found that online ads — even when they didn't result in a click — increased a consumer's likelihood of making a purchase at an advertiser's retail store by 17% and increased visits to a marketer's website by an average of 40% (read the full article Why the Click Is the Wrong Metric for Online Ads).

The CMSWire title has a high average CTR for its ad units. Nevetheless, we know very well that direct clicks and conversions are only part of the story. We hope to work with clients who share this understanding.

Summary

• 55% recommend enterprise software to other people
• 46% consult on enterprise software
• 28% are actively working on a project
• 48% are actively researching blogs, wikis, web 2.0 and collaboration technologies
• 60% are very interested in web content managmement technologies
• 52% are very interested in enterprise content management and document management technologies
• 63% read regularly; 43% have been reading for 1 year or more
• Top visitors hail from the US, the UK and India